6/27/2023 0 Comments What are internet search toolsOptimize these pages for specific product and category terms, and have clear calls-to-action with links.Įach type of visitor should be offered different web content according to their individual needs. People coming to these pages are ready to purchase your product or service. Transactional – Transactional searchers are seeking something in particular. This is your search that needs to lead to some sort of action. Call-to-actions should be on every page, but particularly on these types of pages. These are consumers looking for actionable ways to purchase or inquire. Navigational – A navigational browser is searching for an official website, person, or company.Ĭontent on these pages speak to people with a specific interest in your brand’s products and services. Things like tip guides, checklists, e-books, and white papers go here. Your web pages for this type of search need to provide useful, informative content. Be it a definition, product name or review, recipe, or “how to” instructions. Informational – Informational searchers are simply looking for information. Nearly all types of internet searches fit into one of the following three categories: Fortunately, lots of experts have studied this as part of understanding consumer behavior. Knowing this will allow you to create content tailored for your target consumer search queries. If you are looking to rank well in the search engine results (SERPs) it’s important to understand how and why people search in the first place.
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